Why I moved from South Africa to the marketing future - Dubai

BY THABI MYENI-MAASDORP

Moving to a new country can be an exciting yet daunting experience. But for many, it’s a necessary step towards achieving their career goals. This was the case for me. I recently made the move from South Africa to Dubai to pursue a career in marketing. With five years of experience as a freelance writer and media correspondent for global media publications such as Al Jazeera, Afropunk, and the Huffington Post, I was ready for a new challenge and saw Dubai as the perfect place to grow my career.

Dubai has been a hub for business and finance for several years now, attracting professionals from all over the world. The city’s strategic location, excellent infrastructure, and tax-free environment have made it a popular destination for individuals looking to grow their careers in the Middle East. Dubai is a melting pot of cultures and ideas, making it an ideal location for progress.

The potential for growth in digital marketing in the Middle East is enormous, with the region’s digital advertising spend expected to reach $9.9 billion by 2023. Dubai is at the forefront of this growth, with several companies investing heavily in digital marketing strategies. This provides ample opportunities for professionals looking to build a career in this field.

For me, a media correspondent turned digital marketer, the move to Dubai was driven by a desire to be part of this growth and innovation. With a wealth of experience in content creation and digital media, I saw an opportunity to apply my skills in a new context and contribute to the region’s marketing landscape.

Of course, making such a move is not without its challenges. Adapting to a new culture, building a network, and finding the right job opportunities can be difficult. However, with careful planning and preparation, it’s possible to overcome these challenges and thrive in a new environment.

One of the keys to success when moving to a new country is to take advantage of the opportunities available. Dubai is home to several networking groups, events, and organizations focused on professional development. These can provide a platform to meet like-minded individuals, build a network, and learn about the latest trends and best practices in marketing.

Another important factor is to have a clear plan and be open to new opportunities. While I had a background in content creation, I was open to exploring other areas of marketing, such as social media management and SEO. This allows me to expand my skill set and pursue new opportunities that align with my career goals.

Moving to a new country to pursue a career in marketing can be a challenging yet rewarding experience. For me, Dubai provides a futuristic platform to apply my skills in a new context and be part of the region’s growth and innovation.

Listen, with careful planning and preparation, and a willingness to take advantage of the opportunities available, it’s possible to thrive in a new environment and achieve your career goals.