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Creating immersive digital strategies & sensational content.


Three impactful digital marketing hacks experience has taught me

  • Use retargeting ads: By targeting users who are already familiar with your brand, you can increase the likelihood of conversions and reduce advertising costs.
  • Leverage social media influencers: Influencer marketing is a growing trend in digital marketing, and for good reason. Partnering with social media influencers who have a significant following in your target audience can help you reach a larger and more engaged audience. 
  • Focus on customer reviews: Positive customer reviews can be a powerful marketing tool. Encourage satisfied customers to leave reviews, and share those reviews on your marketing channels. Reviews can help build trust with potential customers and improve your SEO.

Most Read Work

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Why I moved from South Africa to the marketing future - Dubai

Moving to a new country can be an exciting yet daunting experience. But for many, it’s a necessary step towards achieving their career goals. This was the case for me. I recently made the move from South Africa to Dubai to pursue a career in marketing. With five years of experience as a freelance writer and media correspondent for global media publications such as Al Jazeera, Afropunk, and the Huffington Post, I was ready for a new challenge and saw Dubai as the perfect place to grow my career.
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The future of marketing in the face of Artificial Intelligence (AI)

Marketing has come a long way since the early days of print ads and billboards. With the advent of digital marketing, businesses have been able to reach wider audiences with more targeted and personalized messages. But as technology continues to evolve, the future of marketing is set to become even more exciting, with the rise of artificial intelligence (AI) presenting new opportunities for businesses to connect with customers.
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Leveraging the Power of Digital Marketing in African and the Middle East

In recent years, digital marketing has become an essential tool for connecting businesses with consumers across the globe. This is particularly true in Africa and the Middle East, where the rapid expansion of mobile and internet usage has opened up new opportunities for businesses to reach a diverse and growing market. With the right digital marketing strategy, businesses can successfully connect African and Middle Eastern markets and unlock significant growth potential.
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Communication is where digital marketing meets freelance writing

As a freelance writer, I have had the opportunity to work with a diverse range of clients, publications and industries over the past five years. From crafting compelling blog posts for startups to penning op-eds for international media outlets like Al Jazeera, my experiences have been both challenging and rewarding. What many may not realize, however, is how these experiences have also equipped me with a unique set of skills that make me an incredible marketing manager.

Collaborations & Clients